Background:

The International Labour Organization’s Regional Office for the Arab States (ILO-ROAS) plays a pivotal role in the Middle East and North Africa (MENA) region, focusing on Decent Work as its core mission. Unlike many organizations with a narrow scope, ILO-ROAS addresses a wide range of issues, allowing flexibility in its interventions and areas of work. This comprehensive approach covers diverse focus areas and program interventions that align with the goal of promoting Decent Work outcomes.

Effectively conveying the breadth and impact of ILO-ROAS activities to various stakeholders, including the general public, tripartite constituents, donors, researchers, academics, and policymakers, is a critical challenge. Achieving communication impact to highlight the organization’s accomplishments and objectives is essential.

Triangle’s Assessment:

• Website Content Enhancement: Triangle will collaborate closely with the Communication Unit (CU) to improve the ILO-ROAS website’s content. This includes updating and drafting content, with a specific focus on Country pages, Project pages, and Areas of Work. The aim is to ensure that the website provides comprehensive and up-to-date information to the target audience.
• Social Media Management: To boost the organization’s online presence, Triangle will assist in managing and upgrading ILO-ROAS’s social media profiles. This involves creating and curating engaging content, responding to audience interactions, and ensuring a consistent online brand image.
• Newsletter Production: Triangle will produce and disseminate a quarterly ROAS newsletter. This regular publication will serve as a valuable tool for sharing updates, stories, and insights related to the ILO-ROAS’s activities and advocacy for decent work in the region.
• Event Support: For events and initiatives, Triangle will provide communication support. This includes crafting media advisories, press releases, talking points, and any other necessary materials to ensure effective communication with stakeholders. Additionally, Triangle will assist in editing media content as needed.
• Search Engine Optimization (SEO): The consultants will create user-friendly content that optimizes search engine results. This strategic approach will enhance the visibility of ILO-ROAS’s online content, making it more accessible to a broader audience.
• ILO100 Campaign: Triangle will offer support for the ILO100 communications campaign as required. This involvement will help align the organization’s messaging with broader global efforts.
• Flexible Assistance: Beyond these specific tasks, Triangle will remain flexible in providing support to the communications unit as needed. This adaptability ensures that the organization’s communication efforts remain agile and responsive to emerging needs.